Angel Option Traders Bring Large Ideas To Reality

Monday, August 2, 2010 ·

If you are an emerging organization while using subsequent excellent item, at times you need an angel on your side.

A study from the University of New Hampshire's Center for Endeavor Study showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage businesses last year alone, in comparison to $304 million by venture capitalists.

Discovering an angel buyer, however, just isn't an simple job. Safer Smokes Inc. is a single organization that understands the challenge of attracting the proper investors.

This development-stage company is tapping the smoking cessation market having a special tobacco-free, nicotine-free smoke known as Bravo, that has the look of the traditional cigarette and burns like tobacco, but is in fact produced from lettuce fibers.

"Bravo lets you smoke your way out from the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Less dangerous Smokes.

For companies like Less dangerous Smokes, it might be too soon to approach huge venture cash firms, yet time to move beyond networking with family and close friends. Angel investors to the rescue.

"The challenge for raising funds in today's marketplace is in harnessing the courage and vision of the angel to determine through for the real expense possibility," said Torigian.

So how do companies like Less dangerous Smokes attract their angel?

* Have a clear-cut target marketplace for the product or service. For instance, Less hazardous Smokes is targeting the using tobacco cessation market, which has revenue approaching $10 billion per yr, up from $6 billion just three years ago.

Most angel investors favor companies that are likely to display positive cash flow within their very first 18 months, so getting these kinds of statistics about your marketplace could be an incentive.

* Match the business strategy objectives for the angel's danger tolerance. Option traders want to know the merchandise or support will be distinctive and well-cultivated. Safer Smokes has a patented answer that company officials say will "affect the landscape with the wellness care business."

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